Produced for the 1970 model year only, this more luxurious SE specification included as standard a vinyl roof with a "SE" medallions on the pillars, a smaller "formal" rear window, leather and vinyl bucket seats, and an overhead interior console that contained three warning lights (door ajar, low fuel, and seatbelts). The Special Edition hardtop, available on either the base Challenger or on the R/T, added a number of appearance, convenience, and comfort features. The base model was the Challenger with either an inline-6 or V8 engine. The 1970-only Special Edition hardtop featured a smaller "formal" rear window 1970 įor its introductory model year the Challenger was available in two series, Challenger and Challenger R/T, and three models, two-door hardtop, Special Edition two-door hardtop, or convertible. A total of 165,437 first-generation Challengers were sold. Sales fell dramatically after 1970, and though sales rose for the 1973 model year with over 27,800 cars being sold, Challenger production ceased midway through the 1974 model year. The pony car segment was already declining by the time the Challenger arrived. Cameron based the 1970 Challenger grille on an older sketch of a stillborn 1966 Charger prototype that was to have a turbine engine. The exterior design was penned by Carl Cameron, who was also responsible for the exterior designs of the 1966 Dodge Charger. With 1971 being the sole exception, the front ends of both cars differed from each other in that the Challenger had four headlights and the Barracuda had only two a trend replicated by offerings from Chrysler's rivals. Air conditioning and a rear window defogger were optional.
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The 110 in (2,800 mm) wheelbase was 2 in (51 mm) longer than the Barracuda's, and the Dodge differed substantially in its sheetmetal, much as the Cougar differed from the shorter-wheelbase Mustang. The Challenger's longer wheelbase, larger dimensions, and more luxurious interior were prompted by the launch of the 1967 Mercury Cougar, likewise, a bigger, more luxurious, and more expensive pony car aimed at affluent young American buyers. The first usage of the "challenger" name was for a trim package in 1959 called the Dodge Silver Challenger which was a two-door coupe only. Even so, Chrysler intended the new Challenger as the most potent pony car ever, and like the less expensive Barracuda, it was available in a staggering number of trim and option levels, and with virtually every engine in Chrysler's inventory. Positioned to compete against the Mercury Cougar and Pontiac Firebird in the upper end of the pony car market segment, it was "a rather late response" to the Ford Mustang, which debuted in April 1964. Introduced in fall 1969 for the 1970 model year, the Challenger was one of two Chrysler E-body cars, the other being the slightly smaller Plymouth Barracuda.
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